Growth and marketing work for a small startup.

Email marketing, competitive research and landing pages, most recently at Carebee, an elder-care startup.

Email newsletters Competitive research Landing pages Positioning
9:41
Hi, Cindy
The community was here while you were away.
June and 2 others replied to your question
"Cycle 9 of 13 here, finished last spring…"
Ask the community
Share an update
Curalink wordmark
Health community · Capstone project

Curalink

Positioned a peer-support app for cancer patients, then repositioned it when three interviews said the value was somewhere else. Brand identity, messaging and the trust signals a health community retains people with.

Positioning Audience research Brand identity
View case study
Carebee landing page
Carebee newsletter
Elder care · 2-person startup

Carebee

Wrote and designed the email newsletter, researched competitors to help the team find its MVP, and contributed to the landing page for seniors and the adult children who care for them.

66.7% click rate — highest in Carebee's history
View case study